12:52, 26 February 2020

MMK Successfully Develops Industrial Tourism

Since the launch of "Steel Route - a tour of MMK" in October 2018, over 10,000 people have visited the production site at Magnitogorsk Iron and Steel Works (MMK), a Metal-Expo regular exhibitor.

Actually, MMK had been open to guests long before the launch of the programme. The production site of one of the country's largest steel producers had regularly been visited by colleagues and partners, consumers of its products, suppliers of equipment and raw materials and representatives of other steel companies. Young residents of Magnitogorsk have also been able to see first-hand the legend of Russian metallurgy, as part of career guidance work, special attention has been given to children's tours of the plant.

'Steel Route' has improved the access for guests of the plant. Today everyone can experience an exciting tour along any of the four specially designed excursion routes, both adults and children. During the tours "Taming the Fire", "Steel Evolution", "Dad at Work", "On a Visit to the Metallurgists", guests can assess the scale of production, learn about the features of metallurgical production, the history of MMK, its achievements and development prospects. Visitors can visit the Company's museum, the largest blast furnace shop in Russia, and the unique complex of Mill 5000, one of the most powerful mills in the world.

At MMK, safety is of the utmost importance, therefore even before getting on the bus, young visitors must put on safety helmets. Before the start of the tour, all guests are also given an introduction talk with safety instructions. All the guests note the clarity of the video and abundance of information in it, and colleagues from other metallurgical companies use it as an example to create their own videos. The safety video is a creative idea with conceptual content and production, the result of joint work of MMK and Magnitogorsk TV company "TV-IN".

Last October, Magnitogorsk Iron and Steel Works won the 5th National Tourism "Route of the year" Award. The Company received two certificates: first place for the best children's tour and second place for the best tour of an active production site. MMK plans to further develop its industrial tourism with the opening of a new tour, as well as plans to develop a virtual tour of the factory.

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