KUZOCM Expands its Advertising Campaign in 2018
KUZOCM (Kamensk-Uralsky Non-Ferrous Metal Working Plant) advertising campaign in 2018 is mainly focused on attending regional and international exhibitions. The plant will exhibit at the biggest international events in Italy, Germany, the Czech Republic, and Moscow (the total of 6 over against 3 events in 2017). The main goal of such a strategy is not only finding new customers, but also expanding production and the geography of sales.
Last year the plant started attending exhibitions in 4Q exhibiting at MSV 2017 in Brno, the Czech Republic followed by Metal-Expo’2017 in Moscow and The Big 5 Dubai, UAE. According to O. Zubina, General Manager, KUZOCM attending the exhibitions helped work out new strategies of exports supplies.
“In such a steep competition, the exporter must meet the customer’s expectations by manufacturing highly competitive products and developing highly technological production. The exhibition is a perfect platform for the producer to know the market structures, find a connection between the suppliers and the users, know the latest market trends and find new customers,” said O. Zubina.